Social Media Management
Why should you outsource Social Media Management?
Social media management can be a huge time suck. But if you’re building a business or a brand, you know you should be using it to interact with your customers. No wonder then that a recent American Express survey of small business owners found that “social media expert” was the most commonly listed position that people would like to fill to help their businesses, coming out far ahead of such obvious roles as assistant. There are some upsides to seeking outside help, but not necessarily a full-time in-house position:
SOCIAL MEDIA IS A BIG JOB, BUT OFTEN NOT A FULL-TIME JOB.
If you’re a big corporation, that’s one thing. But most enterprises aren’t. Shane Shaps runs 520 East Brands, a social media marketing company. She says that her team often devotes 4-15 hours per week to small business accounts. That’s enough that it would be a major addition to someone’s existing duties, and would probably get shortchanged. But, on the other hand, it’s not enough hours to hire a dedicated person. Outsourcing lets you get the hours you need.
IT’S BEST AS A TEAM EFFORT.
Travis Huff, CEO of Real-Time Outsource, another social media marketing company, says that “Weekends and holidays are some of the busiest times in terms of social engagement.” If you add social media to an internal person’s duties, she or he might not be responding to customer questions posted on Friday night.
A social media company has multiple clients, and knows what works and what hasn’t. While it’s tempting to assign social media duties to your interns, this is a professional business, and you can’t necessarily trust it to a college kid who’s never had any work experience, some experts say. You need somebody who understands this is business communication we’re talking about. Moe an Exposure & Analytical Specialist said “There’s a strategy behind some of the silliness we put out there.” If you do decide to outsource, keep a few things in mind:
SOCIAL MEDIA IS ONLY PART OF MARKETING.
If your business is entirely online, you might need to invest more, but for a regular business that will be doing print, TV, radio, and other types of marketing, devoting around 15% of marketing dollars to social media is about right.
DON’T BECOME OBSESSED WITH NUMBERS.
The danger of social media is that there are many obvious numbers, like getting 100,000 Twitter followers, or 10,000 Facebook fans. But these metrics don’t necessarily mean anything, just as sending mailers to a million addresses doesn’t mean you’ll get a million customers. You’re building relationships, and that takes time.
DON’T GET SPREAD TOO THIN.
sometimes clients want to be on 20 different platforms immediately. We say “let’s start with one, or even four really good ones. You can always add an Instagram account next year.” Social media isn’t going away, and you’re best off building your presence over time.
Convinced? Let Us Help You